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Looking at today's Las Vegas through Southern Baptist missionary eyes

Looking at today's Las Vegas through Southern Baptist missionary eyes

Say the word "Vegas" and most travelers think about the 30-plus casinos and resorts along the 4.2-mile stretch of Las Vegas Boulevard known as "The Strip."

The Southern Baptist "City Missionary" for Las Vegas thinks about a different set of numbers -- the 30 churches the denomination's Send Network has planted in this desert valley in the past decade. There are nearly 100 SBC churches in greater Las Vegas and 177 in Nevada.

"It's hard to narrow Las Vegas down into some kind of majority culture that fits the stereotypes. … This place is multiethnic, multicultural and we have people who are dealing with all kinds of issues and sins," said the Rev. Heiden Ratner, 37, who leads the WALK Church, a 10-year-old congregation with about 1,100 worshippers.

"Las Vegas is pretty much pre-Christian, and what I mean by that is that there has never been a revival that has swept through this city. When I was growing up here, there wasn't a single Sunday morning that I woke up and thought, 'Maybe I should go to church.' Never.”

Obviously, the Strip has not vanished, and its "Sin City" label remains relevant. The Nevada Gaming Control Board reported $8.82 billion in Gross Gaming Revenue (what operators keep after payouts) for the Strip in 2025. But the world has changed. Researchers struggle to describe online gambling today -- from $100 billion global GGR in 2025 to a Gaming Compliance International estimate of $5.9 trillion in unregulated activity.

For decades, Ratner noted, Las Vegas couldn't land big-league football, baseball, basketball and hockey because of gambling. Now the city has teams in three of the four sports, and the National Basketball Association may be next. The city hosted its first Super Bowl in 2024 and the game returns in 2029.

"That kind of credibility is leading all kinds of people and corporations to take a second look at this city," he said.