When Scottie Scheffler celebrated his recent victory at the British Open, it was hard to tell who drew the loudest cheers -- the world's No. 1 golfer or his toddler son.

Nike captured the family vibe with a viral advertisement showing Scheffler and Bennett, with the caption, "You've already won," before adding, "But another major never hurt."

After the win, Scheffler added fire to the week's hot story, which was his candid remarks about why he isn't obsessed with winning trophies week after week.

"My faith and my family is what's most important to me," he told reporters. "Those come first for me. … Golf is third in that order."

The key words were "in that order," noted Daniel Darling, director of the Land Center for Cultural Engagement at Southwestern Baptist Seminary. "Scottie Scheffler doesn't see golf as a god. He's thankful that God has given him the abilities that he has." However, he also "knows the challenge in life is to keep things in the right order, to focus on what really matters."

The firestorm began earlier that week, when the 29-year-old superstar drew nervous laughter by stressing: "I'm not here to inspire somebody else to be the best player in the world, because what's the point? … This is not a fulfilling life. It's fulfilling from a sense of accomplishment, but it's not fulfilling from a sense of the deepest places of your heart.

"There's a lot of people that make it to what they thought was going to fulfill them in life. And then you get there, then all of a sudden you get to No. 1 in the world, and they're like, what's the point? … That's something that I wrestle with on a daily basis."

Scheffler's remarks revealed a "human side we too often don't get to see," noted Shane Ryan, writing for Golf Digest. "For those with ears to hear it, there was a deep message at play, and an almost unbearably honest one." Perhaps, Ryan added, if "someone like Scheffler, who has been to the mountaintop of his world, finds spiritual emptiness on that summit, what hope do the rest of us have?"