Tammy Bakker

Who was Jim Bakker, really? And why did so many Americans join his TV flock?

Who was Jim Bakker, really? And why did so many Americans join his TV flock?

Ten minutes before show time, Jim and Tammy Bakker -- standing in clear view of the audience -- huddled with producers to discuss final details of the upcoming show.

With a minute to go, they waited calmly just offstage until the announcer cued them to dash out with giddy excitement, offering apologies for almost being late. The studio audience played along and cheered.

Journalist Louis Moore, and his wife Kay, were there because this 1982 "PTL Club" stop was required as promotion for their book "When You Both Go to Work," offering advice for two-income Christian couples.

"What was Jim Bakker good at? Well, he was good at bringing Tammy Faye on stage and letting her do her thing. … She was so interesting and Jim Bakker was just there," said Moore, recalling that day. At that time, Moore was poised to become president of what is now the Religion News Association.

Bakker didn't appear to be interested in the Moores, according to my notes from that taping, during my religion-beat years in Charlotte.

"Jim didn't interact with us at all. He was hard to relate to or to follow what he was saying. That was strange for a talk-show host," said Moore, reached by telephone.

Journalists called Bakker a "televangelist," but he never showed interest in being a pastor or an evangelist. His hero was Johnny Carson. Moore noted that Bakker's "goal was clearly to be a talk-show host. That was his life. … He loved sitting behind that desk in front of the cameras."

After his death on October 5th, at age 86, news reports chronicled Bakker's rise from doing a Christian puppet TV show for children, to building the PTL Satellite Network and the 2,500-acre Heritage USA theme park near Charlotte.

Bakker raised millions selling shares to condos for faithful donors, with rides, skating, tennis courts, a miniature railroad, a shopping mall, a biblical-drama theater and a water park with a giant water slide. The problem was that Bakker kept using money he raised for new buildings to complete work on unfinished projects. PTL sold more time-share contracts than he had rooms for buyers.

By 1987, Jim and Tammy's lives turned into a soap opera. In national news coverage, the focus was on his 1980 tryst with a young church secretary named Jessica Hahn, which led to a $250,000 check to buy her silence. In the end, Bakker went to prison for nearly five years.

After years of scrutiny, Bakker called the Charlotte Observer newsroom when he was forced out at PTL. The newspaper's obituary included this quote: "I sorrowfully acknowledge that seven years ago, in an isolated incident, I was wickedly manipulated by treacherous former friends and then colleagues who victimized me with the aid of a female confederate."