NEW YORK -- The New York Times has for generations printed its credo on Page 1 to inspire the faithful: "All the News That's Fit to Print."
But times changed and the high church of journalism was challenged by radio and television news, which was followed by a tsunami of news, rumors, opinions and criticism on 24-7 cable news networks and the Internet. The result has been a subtle change in doctrine at the Times, although the Gray Lady's motto has stayed the same.
Around-the-clock competition has "caused us to shift our emphasis from information as a commodity and play to different strengths -- emphasizing less the breaking facts than the news behind the news, writing more analytically," said executive editor Bill Keller, speaking at last week's National College Media Convention.
"We long ago moved from 'All the News That's Fit to Print,' to 'All the News You Need to Know, and What It Means.' "
Keller's address blended confessions about the newspaper industry's sins with a litany of praise for journalistic virtues. Journalists at the Times, he insisted, still practice what they preach, remaining "agnostic as to where a story may lead" and maintaining standards of accuracy and fairness that prevent the "opinions of our writers and editors from leaching into our news pages."
However, he also said he believes that "information is not what people crave. What they crave, and need, is judgment -- someone they can trust to vouch for the information, dig behind it, and make sense of it."
The question is whether critics, especially those in religious sanctuaries, will trust Keller's team to provide an unbiased take on the news and then, as a finale, pass judgment on "what it means," said former New York Daily News reporter William Proctor, author of "The Gospel According to the New York Times."
"This intentional change in the motto -- even if it won't be printed by the newspaper -- suggests to me that editorializing is being placed on an equal footing with straight news," he said. The new motto seems "to be saying, 'We're recognizing that opinion has a larger role than the editorial or op-ed pages. In fact, opinion now has a place in the news itself.' "
Meanwhile, critics may remember Keller -- who won a Pulitzer Prize for his reporting in the Soviet Union -- as the Times columnist who once called himself a "collapsed Catholic" and lashed out at Pope John Paul II and the Vatican for rejecting female priests, gay rights, legalized abortion and the sexual revolution in general.
The struggle within Catholicism, he wrote, is "part of a larger struggle within the human race, between the forces of tolerance and absolutism. ... This is, after all, the church that gave us the Crusades and the Inquisition."
However, as executive editor, Keller produced a 2005 manifesto urging his staff to improve religion coverage, avoid the misuse of loaded labels such as "religious fundamentalists" and hire qualified journalists who offer a diversity of "religious upbringing and military experience, of region and class."
Journalists at the Times, he said, must strive to escape "our predominantly urban, culturally liberal orientation, to cover the full range of our national conversation. ... This is important to us not because we want to appease believers or pander to conservatives, but because good journalism entails understanding more than just the neighborhood you grew up in."
This candor is refreshing, said Jay Rosen, who leads New York University's journalism program and has written a provocative essay entitled "Journalism is Itself a Religion." The problem is that many journalists want to escape old-fashioned straight news, but they don't know what to call their new product. It's hard to distinguish between news "analysis" and "opinion" writing that reflects the beliefs of the writer.