Old religion-beat questions linger, even after 25 years

Every year or so, editors are asked to sit patiently while market researchers dissect thick reports about what consumers say they want to see in their newspapers.

That was already true back when Harry Moskos was editor of The Knoxville News Sentinel. But he immediately noticed something strange, when handed the executive summary of one late-1980s survey.

Two words near the top of the subjects valued by readers caught his attention -- "religion" and "family." Yet the professionals interpreting the data offered zero suggestions for improving coverage of those subjects.

"I remember saying, 'Look at that.' ... Those words just jumped out at me, primarily because I knew people in Knoxville tend to see those subjects as connected," said Moskos, 76, in a telephone interview. He recently ended his 60-year journalism career, with most of that work in Albuquerque, N.M., and Knoxville, Tenn.

Of course, he admitted, the fact he noticed the words "religion" and "family" also "says something about the life I've lived and how I was raised" in a devout Greek Orthodox family. "I just knew we had to do something ... to respond to that interest among our readers," he said.

Thus, Moskos asked his team to create a section on faith and family life. As part of that effort, he asked -- at a meeting of Scripps Howard editors -- if the newspaper chain could start a national religion-news column.

That's how -- 25 years ago this week -- I began writing this "On Religion" column for the Scripps Howard News Service. At that time, I was the religion reporter for one of the chain's major newspapers and then I continued this work while teaching, first in a seminary, then in two liberal arts colleges and, now, as director of the Washington Journalism Center.

Through it all, I have been amazed that many people still think religion is a boring, unimportant subject that can be relegated to the periphery of news coverage. The late Associated Press religion writer George Cornell once noted that -- year after year -- at least half of the items in that wire service's global list of the top news events have obvious ties to religion.

And what about that journalistic mantra, "Follow the money"? When hundreds of thousands of sports fans -- spending millions of dollars -- head to stadiums or face their televisions, news organizations respond, big time. What happens when millions of religious believers -- spending billions -- do the same? Not so much.

"Usually, where people put their time and money, that's where their interests are," Cornell told me in 1982. "Newspapers' attention and space are supposed to be geared to people's interests. Right?"

The other big mystery, for me, is why professionals who lead newsrooms rarely seek out experienced, even trained, religion reporters. Discussions of this topic often reference a religion-beat opening Washington Post editors posted in 1994, noting that their "ideal candidate" was "not necessarily religious nor an expert in religion."

Please note the word "ideal." Try to imagine editors saying their "ideal" candidate to cover the U.S. Supreme Court would be someone who is not an expert in the law. How about similar notices for reporters covering politics, education, sports, science and film?

"The religion beat is too complicated today for this kind of approach to be taken seriously," said Russell Chandler, who covered religion for years at The Los Angeles Times. I interviewed him for "Blind Spot: When Journalists Don't Get Religion," from Oxford Press.

"If you don't have experience you have to pay your dues and get some. Then you have to keep learning so that you get the facts right today and tomorrow and the day after that," he said. "I have never really understood what this argument is about. It's like saying that we want to sign up some people for our basketball team and we don't really care whether or not they can play basketball."

This logic also rings true for Moskos, who noted that he once interviewed five skilled sportswriters when seeking someone to cover University of Tennessee football -- a quasi-religious subject for locals. Why not take that approach to religion news?

"If you send somebody out to cover the Oak Ridge National Laboratory," he concluded, "you'd better find yourself a journalist who knows something about science. ... If people are going to get the job done covering religion then they need to find some journalists who know a thing or two about religion."

Obama's awesome testimony

Play the right guitar chords and worshipers in megachurch America will automatically start singing these words: "Our God is an awesome God. He reigns from heaven above. With wisdom, power and love, our God is an awesome God."

So Barack Obama caused raised eyebrows when he turned to that page in the evangelical songbook during the 2004 Democratic National Convention.

"We worship an awesome God in the Blue States," he said in the speech that made him a rising star. "We coach Little League in the Blue States and have gay friends in the Red States. ... We are one people."

Obama has mixed gospel images and liberal politics ever since, and his ability to reach pews without frightening the skeptical elites is crucial to his White House hopes.

Thus, all kinds of people paid close attention last week when he spoke to the 50th anniversary convention of the United Church of Christ, a small flock that has proudly set the pace for liberal Christianity. At the heart of his speech was his own spiritual rebirth two decades ago, when he responded to an altar call by the Rev. Jeremiah Wright Jr. at Trinity United Church of Christ in Chicago.

"He introduced me to someone named Jesus Christ," Obama said. "I learned that my sins could be redeemed. I learned that those things I was too weak to accomplish myself, He would accomplish with me if I placed my trust in Him. And in time, I came to see faith as more than just a comfort to the weary or a hedge against death, but rather as an active, palpable agent in the world and in my own life.

"It was because of these newfound understandings that I was finally able to walk down the aisle ... and affirm my Christian faith. It came about as a choice, and not an epiphany. I didn't fall out in church, like folks sometimes do. The questions I had didn't magically disappear. ... But kneeling beneath that cross on the South Side, I felt I heard God's spirit beckoning me. I submitted myself to His will, and dedicated myself to discovering His truths and carrying out His works."

Over at the Christian Broadcasting Network, commentator David Brody offered a candid evaluation of the speech, "That, ladies and gentlemen, is called a conversion experience."

While conservatives will certainly criticize that Obama and his church have taken on sexy moral issues — the UCC ordained its first gay pastor in 1972 and backs same-sex marriages — they also need to praise his candor.

"Besides Obama, how many times have you seen a presidential candidate get up in front of a large crowd and talk in depth about his salvation? I'll give you the answer: Zero," said Brody, on his CBN weblog. "For Obama to stand up and talk about how Jesus changed his life, my friends, that takes guts. ... Shouldn't we like it when someone talks about Christ being the missing ingredient in his life?"

It is also crucial for Obama to define his faith in his own terms. After all, his father, stepfather, brother and grandfather were Muslims and his name, "Barack," means "blessed" in Arabic. Meanwhile, his mother was a disillusioned Methodist who was deeply spiritual but most of all a skeptic about organized religion. As a child, Obama attended a Catholic school and then a Muslim school. Later, he was drawn to the writings of Malcolm X.

Eventually, he told the UCC convention, he knew that he had to make a decision about his own faith. Obama is convinced that he isn't alone in feeling a hunger that's deeper than a desire for political change.

"It seems to me that each day, thousands of Americans are going about their lives — they're dropping the kids off at school, driving to work, shopping at the mall, they're trying to stay on their diets, they're trying to kick a cigarette habit — and they're coming to the realization that something is missing," said Obama, drawing laughter from the crowd because of his own struggles with smoking.

"They're deciding that their work, their possessions, their diversions, their sheer busyness, is not enough. ... And so they need an assurance that somebody out there cares about them, is listening to them — that they are not just destined to travel down that long road toward nothingness."