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		<title>B16 says, &#8216;Thou shalt blog&#8217;</title>
		<link>http://www.tmatt.net/2010/02/01/b16-says-thou-shalt-blog/</link>
		<comments>http://www.tmatt.net/2010/02/01/b16-says-thou-shalt-blog/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 12:15:47 +0000</pubDate>
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		<category><![CDATA[Pope Benedict XVI]]></category>
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		<description><![CDATA[When Eunice Kennedy Shriver died, Cardinal Sean P. O&#8217;Malley candidly reminded his Archdiocese of Boston flock that this was one Kennedy who was consistently faithful to the church&#8217;s teachings. &#8220;She was preeminently pro-life, against abortion and there to protect and underscore the dignity of every person,&#8221; noted O&#8217;Malley, praising the founder of the Special Olympics. [...]]]></description>
			<content:encoded><![CDATA[<p>When Eunice Kennedy Shriver died, Cardinal Sean P. O&#8217;Malley candidly reminded his Archdiocese of Boston flock that this was one Kennedy who was consistently faithful to the church&#8217;s teachings.</p>
<p>&#8220;She was preeminently pro-life, against abortion and there to protect and underscore the dignity of every person,&#8221; noted O&#8217;Malley, praising the founder of the Special Olympics.</p>
<p>When Sen. Edward Kennedy died soon after that, the cardinal strongly defended his own decision to preside at his funeral &#8212; despite the senator&#8217;s public stands against church church&#8217;s teachings on abortion and sexuality. </p>
<p>&#8220;We must show those who do not share our belief about life that we care about them,&#8221; O&#8217;Malley argued. &#8220;We will stop the practice of abortion by changing the law, and we will be successful in changing the law if we change people&#8217;s hearts. We will not change hearts by turning away from people in their time of need and when they are experiencing grief and loss.&#8221;</p>
<p>The cardinal didn&#8217;t deliver these highly personal messages from the pulpit of the Cathedral of the Holy Cross. Instead, he posted them on &#8220;<a href="http://www.bostoncatholic.org/Cardinals-Corner/Blog/Cardinal-Sean-Blog.aspx?id=174">Cardinal Sean&#8217;s Blog</a>&#8221; at BostonCatholic.org &#8212; his own multimedia journal.</p>
<p>O&#8217;Malley isn&#8217;t alone. A few other bishops and priests have made the jump into cyberspace. However, there will be many more bloggers wearing Roman collars if Pope Benedict XVI has his way. In a message addressed straight to priests &#8212; bypassing the offices of many cautious bishops &#8212; the pope has urged them to start spreading and defending the faith online.</p>
<p>&#8220;The world of digital communication, with its almost limitless expressive capacity, makes us appreciate all the more Saint Paul&#8217;s exclamation: &#8216;Woe to me if I do not preach the Gospel,&#8217; &#8221; said the pope, in a <a href="http://www.vatican.va/holy_father/benedict_xvi/messages/communications/documents/hf_ben-xvi_mes_20100124_44th-world-communications-day_en.html">message released on Jan. 24</a>, the feast of St. Francis de Sales, the patron saint of journalists.</p>
<p>&#8220;The spread of multimedia communications and its rich &#8216;menu of options&#8217; might make us think it sufficient simply to be present on the Web, or to see it only as a space to be filled,&#8221; argued Benedict, whose online presence has risen with the birth of <a href="http://www.Pope2You.net">Pope2You.net</a> and the Vatican YouTube channel.</p>
<p>&#8220;Yet priests can rightly be expected to be present in the world of digital communications as faithful witnesses to the Gospel, exercising their proper role as leaders of communities which increasingly express themselves with the different &#8216;voices&#8217; provided by the digital marketplace. Priests are thus challenged to proclaim the Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) which, alongside traditional means, can open up broad new vistas for dialogue, evangelization and catechesis.&#8221;</p>
<p>For tech-savvy Catholics, it&#8217;s stunning news that the 82-year-old Benedict used the word &#8220;blog&#8221; in the first place, noted Rocco Palmo, the Philadelphia-based scribe whose &#8220;<a href="http://whispersintheloggia.blogspot.com/">Whispers in the Loggia</a>&#8221; weblog is a global hot spot for Vatican news and gossip. The tone of this papal message, he added, is relentlessly positive &#8212; a striking departure from the Vatican&#8217;s many downbeat messages about media in the past.</p>
<p>The bottom line, noted Palmo, via email, is that &#8220;against the backdrop of the widespread American experience of mass closings of parishes, declines in attendance, etc., we&#8217;re learning that one thing that helps folks want to keep staying close is when &#8230; the church realizes that one hour on Sunday just isn&#8217;t enough, that people are looking for something to help keep them connected and inspired through the week. So I think Benedict is calling priests to see that they have a crucial role in that, and to see this not as some sort of hobby or personal indulgence, but a vitally important extension of their ministry. Anything that bears fruit to that end lifts all boats.&#8221;</p>
<p>Catholic leaders will, however, need to be careful when working in this chaotic, even deceptive, online world. </p>
<p>After all, some early reports about Benedict&#8217;s message about digital media mentioned that Vatican officials marked the occasion by opening an official Twitter feed &#8212; @vatican_va &#8212; complete with the Vatican coat of arms.</p>
<p>It was a fake. Catholic News Service soon established that the Vatican has not taken up tweeting &#8212; yet.</p>
<p>&#8220;The whole episode has prompted some Vatican media people to remark, &#8216;It wasn&#8217;t us &#8212; but it should have been us,&#8217; &#8221; noted John Thavis, the CNS bureau chief in Rome. &#8220;So don&#8217;t be surprised to see a real Vatican Twitter feed in the future.&#8221;</p>
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		<title>Wafer madness</title>
		<link>http://www.tmatt.net/2009/08/17/wafer-madness/</link>
		<comments>http://www.tmatt.net/2009/08/17/wafer-madness/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 09:19:21 +0000</pubDate>
		<dc:creator>tmatt</dc:creator>
				<category><![CDATA[Godbeat]]></category>
		<category><![CDATA[Catholics]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Liturgy]]></category>
		<category><![CDATA[Mass]]></category>
		<category><![CDATA[media bias]]></category>
		<category><![CDATA[Religion news]]></category>
		<category><![CDATA[worship]]></category>

		<guid isPermaLink="false">http://www.tmatt.net/?p=1672</guid>
		<description><![CDATA[Editor&#8217;s note: Tmatt did not write a column for Scripps Howard this week, due to last-minute travel to Atlanta for the funeral of my wife Debra&#8217;s mother, Jeanne Bridges Kuhn. The following is a post written for GetReligion.org, which will interest many of my regular readers. To read the interactive version of this post, click [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Editor&#8217;s note: </strong> Tmatt did not write a column for Scripps Howard this week, due to last-minute travel to Atlanta for the funeral of my wife Debra&#8217;s mother, Jeanne Bridges Kuhn. The following is a post written for GetReligion.org, which will interest many of my regular readers. To read the interactive version of this post, <a href="http://www.getreligion.org/?p=16233">click here.</a></p>
<p>* * * *</p>
<p>There is no question what the Roman Catholic Church calls the holy bread that is consecrated during the Mass. It is called the “host.” Anyone who knows anything about Catholic liturgy knows this.</p>
<p>Now, how do you describe or define the host? Those seeking to be reverent tend to call it “consecrated bread.”</p>
<p>The problem, of course, is that the special bread used in Western Rite services is not simply unleavened bread. As the old saying goes, there are two acts of faith involved in meditating on the host during a Mass. The first is to believe that it is the Body of Christ. The second is to believe that it is, in fact, bread.</p>
<p>Thus, many people refer to the host in a variety of ways. Some people insist on calling the host a “wafer,” a term that angers many Catholics. However, there are Catholics who use this term. Still, most simply call it by its traditional name — a host.</p>
<p>It is true that, if you look up definitions online, there is an ecclesiastical definition for “wafer” that applies. Thus, you end up with these two clashing definitions:</p>
<blockquote><p>1. A small thin</strong> crisp cake, biscuit, or candy.</p>
<p>2. Ecclesiastical</strong> &#8212; A small thin disk of unleavened bread used in the Eucharist.</p></blockquote>
<p>So, is this unique bread the consecrated “host” or some kind of supposedly holy cookie? That seems to be the question.</p>
<p>I raise this because of the interesting and very detailed story that ran in the <em>Boston Globe</em> the other day about rites of “perpetual adoration,” a tradition that is explained well right at the top by religion-beat specialist Michael Paulson. However, many will stumble, or even scream, right at the lede:</p>
<blockquote><p>The adorers sit in silence before the wafer.</p>
<p>Some settle cross-legged on the floor by the altar. Others kneel in a favorite pew. They read, or say the rosary; they pray, or think, or just allow the mind to wander. Hour after hour, day after day, they take part in an unusual Catholic ritual that appears to be making a modest comeback — a quest for silence in a noisy life, a desire to be part of a team, a hunger to feel closer to God.</p>
<p>The ritual, called perpetual adoration, is, at one level, strikingly simple: around-the-clock, people take turns sitting in a chapel in the presence of a consecrated wafer. But at another level, the ritual reflects an embrace of the teaching of Catholicism that many find hardest to understand: the belief that, during Mass, bread and wine are literally transformed into the body and blood of Jesus. </p></blockquote>
<p>The lede seems to settle the issue. It’s a wafer. The Catholic church may say that it is the Body of Christ, or even consecrated bread, but it’s a wafer. For many readers, this rite is an act of faith. Others will consider it a mild form of madness.</p>
<p>I think it’s likely that they <em>Globe</em> newsroom stylebook even settles this language question (I’d love to know the actual answer, in fact). The story uses the term “wafer” eight times — including in a direct quote — and the term “host” only once. I found it interesting that the term “host” is left undefined. If the term is so common that it does not need to be defined, then why not use “host,” oh, eight times and the term “wafer” once? Just asking.</p>
<p>I also wondered if this statement is true:</p>
<blockquote><p>Later this week, in a Back Bay shrine, the Archdiocese of Boston will celebrate the return of perpetual adoration to Boston for the first time in decades. Volunteers at St. Clement Eucharistic Shrine are signing up 336 people — two for every hour of the week except during Mass — who will agree that, starting Saturday and continuing indefinitely, they will spend an hour a week in the presence of the consecrated wafer, a practice they understand as spending an hour a week with God.</p></blockquote>
<p>That’s interesting. I had no idea that perpetual adoration was this rare, since I have heard about the practice in a number of contexts through the years. Are there no monasteries in Boston? Did this particular archdiocese ban or discourage the practice for some reason? I’m curious.</p>
<p>Please understand that I am not attacking the <em>Globe</em> report (and certainly not Paulson) on the “wafer” vs. “host” issue.</p>
<p>Still, I have no doubt that many Catholics were not offended by the drumbeat references to their adoration of a “wafer.” However, I am sure that some were offended and there is a good chance that some traditional Catholics still read the <em>Globe.</em></p>
<p>My question is more basic: What was gained by using the blunt “wafer” reference in the lede? Is the word “host” so strange in a heavily Catholic region? Why not open by saying that they are kneeling before the “consecrated bread” that they believe is the Body of Christ? A reference to the belief of the worshippers would be accurate, even for skeptics. Correct?</p>
<p>Behind this question is another: Should journalists cover the beliefs of others with some sense of respect for the language that they would use? What is accomplished by using language that is sure to offend many of the “stakeholders” — that’s a journalistic term used by Poynter.org and in some other academic settings — who will care the most about the accuracy and sensitivity of this fine story?</p>
<p>There is no question that the Catholic church calls this a “host.” And there is no question that the Boston Globe calls this bread a “wafer.” I am asking this question: Why does the “wafer” language need to win in this debate? Is there a way to be both neutral and to show respect?</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.tmatt.net%2F2009%2F08%2F17%2Fwafer-madness%2F&amp;linkname=Wafer%20madness"><img src="http://www.tmatt.net/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p><div class="pdf24Plugin-cp-box"><form method="post" action="http://doc2pdf.pdf24.org/doc2pdf/wordpress.php" target="pdf24PopWin" onsubmit="window.open('about:blank', 'pdf24PopWin', 'scrollbars=yes,width=400,height=200,top=0,left=0'); return true;"><input type="hidden" name="blogCharset" value="VVRGLTg=" /><input type="hidden" name="blogPosts" value="MQ==" /><input type="hidden" name="blogUrl" value="aHR0cDovL3d3dy50bWF0dC5uZXQ=" /><input type="hidden" name="blogName" value="dG1hdHQubmV0" /><input type="hidden" name="blogValueEncoding" value="base64" /><input type="hidden" name="postTitle_0" value="V2FmZXIgbWFkbmVzcw==" /><input type="hidden" name="postLink_0" value="aHR0cDovL3d3dy50bWF0dC5uZXQvMjAwOS8wOC8xNy93YWZlci1tYWRuZXNzLw==" /><input type="hidden" name="postAuthor_0" value="dG1hdHQ=" /><input type="hidden" name="postDateTime_0" value="MjAwOS0wOC0xNyAwNTowODoyMQ==" /><input type="hidden" name="postContent_0" value="<p><strong>Editor&#8217;s note: </strong> Tmatt did not write a column for Scripps Howard this week, due to last-minute travel to Atlanta for the funeral of my wife Debra&#8217;s mother, Jeanne Bridges Kuhn. The following is a post written for GetReligion.org, which will interest many of my regular readers. To read the interactive version of this post, <a href="http://www.getreligion.org/?p=16233">click here.</a></p>
<p>* * * *</p>
<p>There is no question what the Roman Catholic Church calls the holy bread that is consecrated during the Mass. It is called the “host.” Anyone who knows anything about Catholic liturgy knows this.</p>
<p>Now, how do you describe or define the host? Those seeking to be reverent tend to call it “consecrated bread.”</p>
<p>The problem, of course, is that the special bread used in Western Rite services is not simply unleavened bread. As the old saying goes, there are two acts of faith involved in meditating on the host during a Mass. The first is to believe that it is the Body of Christ. The second is to believe that it is, in fact, bread.</p>
<p>Thus, many people refer to the host in a variety of ways. Some people insist on calling the host a “wafer,” a term that angers many Catholics. However, there are Catholics who use this term. Still, most simply call it by its traditional name — a host.</p>
<p>It is true that, if you look up definitions online, there is an ecclesiastical definition for “wafer” that applies. Thus, you end up with these two clashing definitions:</p>
<blockquote><p>1. A small thin</strong> crisp cake, biscuit, or candy.</p>
<p>2. Ecclesiastical</strong> &#8212; A small thin disk of unleavened bread used in the Eucharist.</p></blockquote>
<p>So, is this unique bread the consecrated “host” or some kind of supposedly holy cookie? That seems to be the question.</p>
<p>I raise this because of the interesting and very detailed story that ran in the <em>Boston Globe</em> the other day about rites of “perpetual adoration,” a tradition that is explained well right at the top by religion-beat specialist Michael Paulson. However, many will stumble, or even scream, right at the lede:</p>
<blockquote><p>The adorers sit in silence before the wafer.</p>
<p>Some settle cross-legged on the floor by the altar. Others kneel in a favorite pew. They read, or say the rosary; they pray, or think, or just allow the mind to wander. Hour after hour, day after day, they take part in an unusual Catholic ritual that appears to be making a modest comeback — a quest for silence in a noisy life, a desire to be part of a team, a hunger to feel closer to God.</p>
<p>The ritual, called perpetual adoration, is, at one level, strikingly simple: around-the-clock, people take turns sitting in a chapel in the presence of a consecrated wafer. But at another level, the ritual reflects an embrace of the teaching of Catholicism that many find hardest to understand: the belief that, during Mass, bread and wine are literally transformed into the body and blood of Jesus. </p></blockquote>
<p>The lede seems to settle the issue. It’s a wafer. The Catholic church may say that it is the Body of Christ, or even consecrated bread, but it’s a wafer. For many readers, this rite is an act of faith. Others will consider it a mild form of madness.</p>
<p>I think it’s likely that they <em>Globe</em> newsroom stylebook even settles this language question (I’d love to know the actual answer, in fact). The story uses the term “wafer” eight times — including in a direct quote — and the term “host” only once. I found it interesting that the term “host” is left undefined. If the term is so common that it does not need to be defined, then why not use “host,” oh, eight times and the term “wafer” once? Just asking.</p>
<p>I also wondered if this statement is true:</p>
<blockquote><p>Later this week, in a Back Bay shrine, the Archdiocese of Boston will celebrate the return of perpetual adoration to Boston for the first time in decades. Volunteers at St. Clement Eucharistic Shrine are signing up 336 people — two for every hour of the week except during Mass — who will agree that, starting Saturday and continuing indefinitely, they will spend an hour a week in the presence of the consecrated wafer, a practice they understand as spending an hour a week with God.</p></blockquote>
<p>That’s interesting. I had no idea that perpetual adoration was this rare, since I have heard about the practice in a number of contexts through the years. Are there no monasteries in Boston? Did this particular archdiocese ban or discourage the practice for some reason? I’m curious.</p>
<p>Please understand that I am not attacking the <em>Globe</em> report (and certainly not Paulson) on the “wafer” vs. “host” issue.</p>
<p>Still, I have no doubt that many Catholics were not offended by the drumbeat references to their adoration of a “wafer.” However, I am sure that some were offended and there is a good chance that some traditional Catholics still read the <em>Globe.</em></p>
<p>My question is more basic: What was gained by using the blunt “wafer” reference in the lede? Is the word “host” so strange in a heavily Catholic region? Why not open by saying that they are kneeling before the “consecrated bread” that they believe is the Body of Christ? A reference to the belief of the worshippers would be accurate, even for skeptics. Correct?</p>
<p>Behind this question is another: Should journalists cover the beliefs of others with some sense of respect for the language that they would use? What is accomplished by using language that is sure to offend many of the “stakeholders” — that’s a journalistic term used by Poynter.org and in some other academic settings — who will care the most about the accuracy and sensitivity of this fine story?</p>
<p>There is no question that the Catholic church calls this a “host.” And there is no question that the Boston Globe calls this bread a “wafer.” I am asking this question: Why does the “wafer” language need to win in this debate? Is there a way to be both neutral and to show respect?</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.tmatt.net%2F2009%2F08%2F17%2Fwafer-madness%2F&amp;linkname=Wafer%20madness"><img src="http://www.tmatt.net/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>" /><a href="http://en.pdf24.org" target="_blank" title="PDF Creator"><img src="http://www.tmatt.net/wp-content/plugins/pdf24-posts-to-pdf/img/sheep_16x16.gif" alt="PDF Creator" border="0" /></a> <span class="pdf24Plugin-cp-space">&nbsp;&nbsp;</span> <span class="pdf24Plugin-cp-text">Send article as PDF to</span> <input class="pdf24Plugin-cp-input" style="margin: 0px;" type="text" name="sendEmailTo" value="Enter email address" onmousedown="this.value = '';" /> <input class="pdf24Plugin-cp-submit" style="margin: 0px;" type="submit" value="Send" /></form></div>
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		<title>Trying to market the Mass?</title>
		<link>http://www.tmatt.net/2006/11/15/trying-to-market-the-mass/</link>
		<comments>http://www.tmatt.net/2006/11/15/trying-to-market-the-mass/#comments</comments>
		<pubDate>Wed, 15 Nov 2006 16:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Barney]]></category>
		<category><![CDATA[Catholics]]></category>
		<category><![CDATA[church marketing]]></category>
		<category><![CDATA[Liturgy]]></category>
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		<category><![CDATA[megachurches]]></category>

		<guid isPermaLink="false">http://tmatt/2006/11/15/trying-to-market-the-mass/</guid>
		<description><![CDATA[It&#8217;s the kind of devil&#8217;s advocate question that Roman Catholic priests discuss when no one else is listening. How short do you have to make a Mass to appeal to parishioners who don&#8217;t want to get out of bed to go to Sunday Mass in the first place? Would more people attend if Mass was [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s the kind of devil&#8217;s advocate question that Roman Catholic priests discuss when no one else is listening.</p>
</p>
<p>How short do you have to make a Mass to appeal to parishioners who don&#8217;t want to get out of bed to go to Sunday Mass in the first place? Would more people attend if Mass was 40 minutes instead of 50?</p>
</p>
<p>&#8220;There are priests who can do a weekday Mass in about 22 minutes and the people know that father has left his car running out back and his golf clubs are in the trunk,&#8221; said Father John A. Valencheck of the Diocese of Cleveland.</p>
</p>
<p>&#8220;Sunday Mass is supposed to be different. I have trouble getting it done &#8212; I hate those words &#8216;getting it done&#8217; &#8212; in less than 50 or 55 minutes. I don&#8217;t know how to do everything we&#8217;re supposed to do in less than that. ? But all of this should lead us back to a crucial question: What are we doing at Mass in the first place?&#8221;</p>
</p>
<p>The people who really have to watch the clock are the priests and lay leaders in the giant suburban parishes that surround America&#8217;s largest cities.</p>
</p>
<p>This is especially true in the Bible Belt, where the children of northern Catholics kneel next to increasing numbers of Hispanics and many Protestants who have converted to the ancient faith. Thus, the pews and parking lots are crowded, while a declining number of priests struggle to offer services that please the old and welcome the new.</p>
</p>
<p>But there&#8217;s another reason that many American Catholics want to edit and tweak their ancient rites. They know that Protestant megachurches offer rock-concert-quality mass media, ample parking, free babysitting, health clubs and every conceivable form of special programs for people of all ages, but especially the young.</p>
</p>
<p>Valencheck&#8217;s parish office recently received a postcard &#8212; addressed &#8220;Occupant&#8221; &#8212; from a megachurch promoting its free Starbucks coffee and Krispy Kreme Donuts.</p>
</p>
<p>It&#8217;s hard for Catholics to compete in this marketplace, he noted, in an essay entitled &#8220;Mass Marketing Mass&#8221; in the Adoremus Bulletin. The ultimate temptation is for priests to embrace the &#8220;bedrock assumption that the Mass is a painful event&#8221; and that they need to make major changes in order to survive.</p>
</p>
<p>&#8220;One solution is to make the Mass pass as quickly as possible, apparently on the assumption that the people who are there do not want to be there, so the object is to get them in and out before they can register the full measure of their boredom,&#8221; wrote Valencheck. &#8220;The focus of the Mass is now placed on those who do not want to be there.&#8221;</p>
</p>
<p>Then there are Catholics who are determined to make the Mass more entertaining. This can lead to sappy pop music, pseudo-megachurch media and priests who offer chatty sermonettes while presiding over liturgies that have been truncated until almost all of the ancient mysteries and traditions are gone.</p>
</p>
<p>The problem, Valencheck noted, is that an &#8220;entertaining innovation can too quickly become grating and we are right back to the problem of being boring.&#8221; And then there are efforts at popularization that veer close heresy, like the popular YouTube video of the Halloween costume Mass in a California parish that ended with the priest recessing out of the church &#8212; dressed as Barney the purple dinosaur.</p>
</p>
<p>It&#8217;s crucial, said Valencheck, that priests continue to have faith that parishioners and visitors will respond to an &#8220;old school&#8221; Mass that is offered with dignity, grace and, yes, a sense of quality. The details of the rite must be beautiful, so that they point to the mysteries that are beneath the surface.</p>
</p>
<p>&#8220;There is a way to carry a chalice that says, &#8216;This is just a cup and it really doesn&#8217;t matter if you pay attention or not,&#8217; &#8221; he said. &#8220;Then there is a way to carry it that says, &#8216;This is a chalice. Get down on your knees and meditate on that.&#8217; &#8230;</p>
</p>
<p>&#8220;It&#8217;s like when you tell someone that you love them. You can just say the words. But there&#8217;s also a way to pause and look right in their eyes and tell them that you love them in a way that let&#8217;s them know you really mean it. There&#8217;s a way to give our words and our actions weight and gravitas. Priests have to remember that.&#8221;</p>
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