The cast of “It’s a Wonderful Life 2” reassembled on stage at Celebration Covenant Church, a suburban megachurch north of Dallas. There were characters from a Victorian tableau, along with Frosty the Snowman, young ballerinas and children dressed as penguins. Mary, Joseph and the baby Jesus were there, too.

Then, entering from stage right, came “an adult Christ stripped down to his loincloth and smeared with Dracula blood, dragging a cross to center stage while being whipped by two centurion guards,” writes Stuever, in “Tinsel,” his open-a-vein study of Christmas in the American marketplace. “Here is where the Nativity, Dickens and Burl Ives collide head-on with Good Friday, as Jesus is crucified while everyone sings ‘Hark the Herald Angels Sing,’ ending on a long, noisy note: ‘newborn kiiiiiiiiiiiiiiing.’

“Then they freeze.

“Hold it for applause.”

The scene was achingly sincere and painfully bizarre, with holy images jammed into a pop framework next to crass materialism. For millions of Americans, this is the real Christmas.

“I wrote it in my notes, right there in that church,” said Stuever. “I wrote, ‘It’s Picasso.’ … I just couldn’t believe it.”

There is nothing new about a journalist “embedding” himself to experience life on the front lines. Rather than heading to Iraq, Stuever moved to the Bible Belt. He lived in Frisco, Texas, for six months in 2006, then made 12 short follow-up trips during the next two years.

The veteran Washington Post reporter convinced three families to let him see Christmas through their eyes, from the Back Friday craziness to the somber trashing of mountains of ripped wrapping paper. The book’s credo is voiced by Tammie Parnell, a 40-something business dynamo who decorates McMansions for women who are too busy to prepare for a Texas-sized Christmas.

“Fake is okay here,” she tells Stuever. “Diamond earrings. Christmas trees. If you want me to prove that fake is okay here, let’s you and I go to the Stonebriar Country Club pool one day and check everyone out.”

The bottom line? Most Americans say they want Bethlehem and the North Pole, but the truth is that they invest more time, energy and money at the North Pole. That’s fine with Stuever, who is openly gay and calls himself a “Christmas loser” — while wrestling with the lessons of his Jesuit education and the loss of his Catholic faith.

“A dip into even the most reverent inquiries by Bible scholars,” he argues, “easily leads to the conclusion that there was no actual manger scene in Bethlehem, no shepherds dropping by to see the baby, no star in the east, no Magi, no frankincense, no myrrh. … Many scholars have concluded, some more gently than others, that the Christmas story is intentionally fictive, written by the earliest, first-century evangelists to beef up Jesus’ street cred as a believable Jewish Messiah. Like any superhero, Christ needed an origin story rife with the drama, metaphors and the meaningful symbols of the era.”

Thus, “Tinsel” seeks the meaning of Christmas in the material world itself, in the blitz of shopping, in houses draped in high-voltage lights, in the complex joys and tensions of family life. Stuever argues that the binges of shopping and feasting are as ancient — and more significant today — than the rites of praying and believing.

For Stuever, Christmas is fake, but that’s fine because fake is all there is. He argues that millions of Americans struggle to find the “total moments” of nostalgia and joy that they seek at Christmas because they are not being honest about why they do what they do during the all-consuming dash to Dec. 25.

“It’s so easy to see all of the craziness on TV and say, ‘Oh, those poor, stupid people,’ ” he said. “But when you get down there in the middle of it with them and listen to what people are saying and try to feel what they are feeling, you realize that all of that wildness is not just about buying the new Wii at Best Buy. …

“It’s a religious experience for them, even though it couldn’t be more secular. They’re out there searching for transcendence, trying to find what they think is the magic of Christmas.”

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And all the people said: “Advent? Don’t Catholics do that?”

This prickly response wasn’t all that unusual, in light of the history of Christmas in America, said Jones, who now teaches leadership and church ministry at Southern Baptist Theological Seminary in Louisville, Ky.

“In the dominant American, Protestant traditions of this country, we’ve never had a Christian calendar that told us anything about Advent and the 12 days of Christmas,” explained Jones, author of “Church History Made Easy.”

“We went from the Puritans, and they hardly celebrated Christmas at all, to this privatized, individualized approach to the season that you see all around us. … If you mention the church calendar many people think you’ve gone Papist or something. They really don’t care what Christians did through the centuries.”

The history of Christmas has always been complicated, he noted, with religious rites colliding with traditions defined by family, community and commerce. However, the basic structure of the Advent and Christmas seasons has — until recently, historically speaking — remained the same.

In a short essay for laypeople, Jones noted that “Advent … comes to us from a Latin term that means ‘toward the coming.’ The purpose of this season was to look toward the coming of Christ to earth; it was a season that focused on waiting. As early as the 4th century A.D., Christians fasted during this season. … By the late Middle Ages, Advent preceded Christmas by 40 days in the Eastern Orthodox Church and by four weeks in western congregations.” Advent was then followed by the 12-day Christmas season.

For centuries, these seasons were shaped by traditions in extended families and small communities, patterns of rural and village life that endured from generation to generation, century after century, until the upheavals of the industrial revolution. During the 18th and 19th centuries, millions of people in Europe and then America pulled up their roots and moved into major cities.

Christmas evolved into a “gigantic party that ended up in the streets” to celebrate that legions of urban laborers were given a day off from work, noted Jones. It was a day for revelry, drinking, carousing and feasting, a holiday best observed in taverns and public houses instead of churches.

This was not a lovely Christmas tableau complete with candle-lit processions, prayers and carols. Something needed to be done.

Thus, Christmas began to change again. The goal was to create a kinder, gentler season, one centered in individual family homes. What emerged, with a big assist from advertising and other forms of mass media, was a “radically new and almost completely secular Christmas myth,” explained Jones. This was Christmas as pictured in the famous poem “‘Twas the Night Before Christmas,” popular songs, advertisements and scores of Thomas Nast cartoons.

Santa Claus replaced St. Nicholas and Advent vanished altogether, which was fine with most Americans because they never knew the season existed in the first place.

“What you had then was a holiday that was very appealing and positive, from an American, Protestant perspective,” said Jones. “It was very individualistic and centered on events in the family home, with all of that decorating, cooking, gift-giving and people traveling to be home for Christmas.

“This left you one step away from the full-blown commercialization of Christmas that took over in the 20th Century.”

Jones stressed that he isn’t naive enough to think that churches can turn this around by printing some Advent brochures to help families add another wrinkle to an already complex season. Still, it wouldn’t hurt for pastors and parents to stop and think about ways to let Advent be Advent and then to let Christmas be Christmas.

“Americans don’t like to wait,” he said. “We want what we want and we want it now. … That’s the way that we do Christmas. We mix and we match, taking a little bit of this and a whole lot of that. We rush around trying to create the Christmas we think is going to work for us.

“But Advent asks us to slow down and wait — to wait for Christmas. Most people don’t think that approach will work very well at all.”

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No, honest, as in “the 12 days of” you know what between Dec. 25 and Jan. 5.

If you doubt the accuracy of this statement, you can head over to the website of the U.S. Conference of Catholic Bishops. There you will find an interactive calendar that bravely documents the fact that, according to centuries of Christian tradition, the quiet season called Advent has just ended and the 12-day Christmas season has just begun.

So cease stripping the decorations off your tree and postpone its premature trip to the curb. There is still time to prepare for a Twelfth Night party and then the grand finale on Jan. 6, when the feast of the Epiphany marks the arrival in Bethlehem of the magi.

“You would be amazed how hard it was to find information on the World Wide Web about all of this,” lamented Joe Larson, the USCCB’s director of digital media. “We wanted to link to sites that would help tell Catholics what we believe about these seasons and why we do what we do — or what we are supposed to do — during Advent and Christmas. …

“What we ended up with is definitely not a finished product, but we’ll expand it in the future. We got the ball rolling this year.”

The materials gathered at www.usccb.org/advent do not, at first glance, appear to be all that rebellious.

The website contains pull-down menus providing scriptures, prayers, meditations and biographies of the saints whose feasts are celebrated during these seasons. Note that the feast of St. Nicholas of Myra — yes, that St. Nicholas — was back on Dec. 6. Another page suggests family movies for the seasons, some obvious (think “The Nativity Story”) and some not so obvious (think “Ernest Saves Christmas”).

The Christmas season has always been complicated. Many early Christians celebrated the birthday of Jesus on May 20, while others used dates in April and March. Most early believers, however, emphasized the Jan. 6 feast of the Epiphany.

Then, sometime before 354, Christians in Rome began celebrating the Feast of the Nativity on Dec. 25, which created tension with the Eastern churches that were using different dates. Then, in 567, the Second Council of Tours established Dec. 25 as the nativity date, Jan. 6 as Epiphany and the 12 days in between as the Christmas season — the liturgical calendar’s biggest party.

The problem, of course, is that Advent now clashes with the 30-something or 40-something days of the secular season — called “The Holidays” — that begins with the shopping mall rituals of Thanksgiving weekend. For most Americans, Christmas Day is the end of “The Holidays,” even though it is the beginning of the real Christmas season.

While many Christians still observe Advent — especially Anglicans, Lutherans and other mainline Protestants — some older Roman Catholics may remember when the guidelines for the season were stricter. In Eastern Orthodoxy, the season is still observed by many as “Nativity Lent.”

“In a pre-Vatican II context, Advent looked a lot like Lent,” noted Father Rick Hilgartner, associate director of the USCCB’s Secretariat of Divine Worship. “It was the season you used to prepare for Christmas, the way Lent helps you prepare for Easter.”

Today, it’s even hard for priests to follow the rhythms of the church’s prayers, hymns and rites, he said. Hilgartner said he tries to stay away from Christmas tree lots and shopping malls until at least halfway through Advent. He accepts invitations to some Christmas parties, even though they are held in Advent.

Now that it’s finally Christmas, he feels a pang of frustration when he turns on a radio or television and finds that — after being bombarded with “holiday” stuff for weeks — the true season is missing in action.

“It would be different, of course, if we all lived in a monastic community and the liturgical calendar totally dominated our lives,” said Hilgartner. “Then we could get away with celebrating the true seasons and we wouldn’t even whisper the word ‘Christmas’ until the start of the Christmas Mass. But the church doesn’t exist in a vacuum and we can’t live in a cultural bubble. …

“But it’s good to try to be reasonable. It’s good to slow down and it’s good to celebrate Christmas, at least a little, during Christmas. It’s good to try.”

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And, lo, the former Southern Baptist pastor told the voters: “Are you about worn out by all the television commercials you’ve been seeing, mostly about politics? I don’t blame you. At this time of year, sometimes it’s nice to pull aside from all of that and just remember that what really matters is a celebration of the birth of Christ and being with our family and our friends. I hope that you and your family will have a magnificent Christmas season. And on behalf of all of us, God bless and merry Christmas.”

This caused a firestorm among the political elites that symbolized the year’s biggest trend in religion news — the revenge of the infamous “values voters” who, apparently, remain alive and well in church pews across the heartland.

But will the Republican Party win this “pew gap” contest again? That was the question that dominated the Religion Newswriters Association poll to determine the top 10 religion news stories in 2007. There were plenty of new signs that the so-called religious right exists, but that it isn’t a monolith after all.

Here’s how America’s religion-beat specialists described the year’s top story: “Evangelical voters ponder whether they will be able to support the eventual Republican candidate, as they did in 2004, because of questions about the leaders’ faith and-or platform. Many say they would be reluctant to vote for Mormon Mitt Romney.”

Then, in the number-two slot, was the flip side of that political coin: “Leading Democratic presidential candidates make conscious efforts to woo faith-based voters after admitting failure to do so in 2004.”

The rise of Huckabee was the strongest sign that the “values voters” are still out there, but that they are not meshing well with the Republican Party establishment. The latest Southern Baptist from Hope, Ark., has been preaching a blend of conservative morality and populist economics that made him sound like an old-fashioned Bible Belt Democrat from the days before Roe v. Wade.

“The Huckabee surge represents a break with what has been standard operating procedure within the GOP for more than a generation,” argued columnist E.J. Dionne, Jr., of the Washington Post, an outspoken Catholic who remains a Democrat. “The former Arkansas governor has exposed a fault line within the Republican coalition. The old religious right is dying because it subordinated the views of its followers to short-term political calculations. The white evangelical electorate is tired of taking orders from politicians who care more about protecting the wealthy than ending abortion, more about deregulation than family values.”

Here is the rest of the RNA top 10 list:

(3) The Anglican wars continued, as an Episcopal Church promise to exercise restraint on homosexual issues failed to bring peace in the global Anglican Communion. Doctrinal debates about marriage and sex continued to cause tensions in other flocks as well, both Christian and Jewish.

(4) Debates about global warming increased in importance, with many oldline Protestant leaders giving the topic a high priority. Meanwhile, some evangelical leaders argued about its importance in comparison with other social and moral issues.

(5) Religious leaders on both sides of the aisle questioned what to do about illegal immigration, with some clergy daring to shelter undocumented immigrants.

(6) Thousands of Buddhist monks led a pro-democracy movement in Myanmar, which was then crushed by the government.

(7) Conservative Episcopalians kept leaving the U.S. church in order to align with traditionalist Anglican bishops in Africa and elsewhere in the global South, initiating yet another round of legal disputes about church endowment funds and property.

(8) In another round of 5-4 votes, the U.S. Supreme Court took conservative stands on three cases with religious implications: upholding a ban on partial-birth abortions, allowing public schools to establish some limits on free speech and rejecting a challenge to the government’s Office of Faith-based and Community Initiatives.

(9) Transitions continued at the top of major Evangelical Protestant institutions, as symbolized by the deaths of Jerry Falwell, Rex Humbard, Ruth Bell Graham, D. James Kennedy and Tammy Faye Messner, the ex-wife of Jim Bakker.

(10) Roman Catholic leaders in the United States wrestled with the high cost of settling legal cases linked to decades of clergy sexual abuse of children and teen-agers. The price tag reached $2.1 billion, with a record $660 million settlement in the Archdiocese of Los Angeles.

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In the year of our Lord 1939, the National Retail Dry Goods Association asked President Franklin D. Roosevelt to move Thanksgiving to the next-to-last Thursday in November. This was strategic, since President Abraham Lincoln had proclaimed the last Thursday of the month as the official holiday. This meant that Thanksgiving was occasionally delayed until a fifth Thursday — a cruel blow to merchants.

Confusion reigned until Congress reached a compromise and, since 1942, Thanksgiving has been observed on the fourth Thursday in November.

And thus was born America’s most powerful and all-consuming season. This later evolved into the shopping festival called “The Holidays,” which in the past generation has started creeping into stores days or weeks before Turkey Day.

“None of this, of course, has anything to do with the Christmas traditions that Christians have been observing through the ages,” said Teresa Berger, professor of liturgical studies at Yale Divinity School.

To be candid, she said, it does “help to remember that celebrations of Christmas and other holy seasons have always been affected by what happens in the marketplace and the surrounding culture. … But that isn’t what we are seeing, today. The question now is whether or not the shopping mall will define what is Christmas for most Christians.”

Here’s the bottom line. For centuries, Christmas was a 12-day season that began on Dec. 25th and ended on Jan. 6th with the celebration of the Feast of the Epiphany. Thus, the season of Christmas followed Christmas Day, with most people preparing for the holy day in a festive blitz during the final days or even hours, with many stores staying open until midnight on Christmas Eve.

Today, everything has been flipped around, with the Christmas or Holiday season preceding Dec. 25.

For most Americans, this season begins with an explosion of shopping on Black Friday after Thanksgiving, followed by a flurry of office parties and school events packed into early December. The goal is to hold as many of these events as possible long before the onset of the complicated travel schedules that shape the lives of many individuals and families.

Meanwhile, television networks, radio stations and newspapers have created their own versions of the “12 days of Christmas,” inserting them before — often long before — Dec. 25 as a secular framework for advertising campaigns, civic charity projects, holiday music marathons, parades, house-decorating competitions and waves of mushy movies, old and new.

Needless to say, this is not the Christmas that Berger knew as she grew up in Germany in the post-World War II era. As a Catholic, the days between Christmas and Epiphany were marked by a series of events — such as the feasts of St. Stephen and St. John the Evangelist — that were accompanied by their own rites and customs. Lutherans and other Christians had their own traditions for marking this time.

“When people talk about a season called the ‘Twelve Days of Christmas,’ they are primarily talking about something that was much more common in England,” said Berger. “There are many reasons for that, not the least of which was the popularity of the song by that name.”

While these traditions took various forms, the key was that the religious elements of the season remained intact. Christians celebrated Christmas during Christmas.

Berger said that it still makes her a bit uncomfortable when she sees families putting up and decorating their Christmas trees before they are even finished using the candles and green wreathes associated with the penitential season of Advent, which begins on the fourth Sunday before Christmas. There are many more people, of course, who do not observe Advent, which is called Nativity Lent in Orthodox churches.

“Today, people believe they can have whatever they want, when they want it, and Christmas becomes whatever the culture says that it is,” she said. “We can, however, revolt against this. We can choose, for example, not to send out 1,000 mindless Christmas cards. We can sit down and write our own cards and even breathe a prayer for the people we love while we do that.

“No one can force us to live according to the laws of the new Christmas. We can make our own choices.”

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The purpose of Hanukkah menorahs is to publicize the miracle at the heart of the “Festival of Lights,” when tradition says a one-day supply of pure oil burned for eight days after Jewish rebels liberated the temple from their Greek oppressors. Thus, most families place their menorahs in front windows facing a street.

So far, so good.

The lighting of the first candle should be at sundown on the first night of the eight-day season, which begins on Friday (Dec. 15) this year. Hanukkah candles should burn at least 30 minutes and it’s forbidden to use their light for any purpose other than viewing or meditating.

Blessings are recited before the first candle is lit, starting with: “Blessed are You, Lord our God, King of the universe, who has sanctified us by His commandments, and has commanded us to kindle the lights of Hanukkah.” Each night, another candle is added — with eight burning at the end of the season.

That’s it. That’s what Jews are supposed to do during Hanukkah. They’re supposed to light the candles and give thanks to God.

It’s all about lights shining in darkness.

“This is a simple holiday with a simple message and it isn’t supposed to be all that complicated,” said Rabbi Tzvi Hersh Weinreb, executive vice president of the Orthodox Union, the largest umbrella group for Orthodox Jews in North America.

“You come home from work, you light the candles, you say the blessings and then you sit down with your kids and play games with dreidels. … It’s pretty small stuff compared with all of the emotions of Passover.”

Some Jewish families will sing Hanukkah songs and fry some potato pancakes called “latkes,” homemade donuts or other festive foods using hot oil — a key symbol in the season. Many parents give their children small gifts each night, such as coins or chocolates wrapped in gold foil to resemble coins.

This is where, for many, the Hanukkah bandwagon starts to get out of control. As the Jewish Outreach Institute Hanukkah website bluntly states: “Hanukkah is the most widely celebrated American Jewish holiday, possibly because it is a fun, child-centered occasion.”

Everyone knows why Hanukkah keeps getting bigger and bigger, said Weinreb, who also has worked as a psychologist specializing in family issues.

“How can a Jewish kid growing up in America or anywhere else in the Western world not get swept up, to one degree or another, in the whole business of Christmas? The music is everywhere and the decorations are everywhere. Many of your school friends are having parties and they’re all excited about the gifts they’re going to get,” he said.

“From a Jewish perspective, all of this is a rabbi’s worst nightmare. You want to find a way to say, ‘That’s not us.’ But, in the end, many people lose control.”

Before you know it, someone else’s Christmas tree turns into a holiday tree and, finally, into something called a Hanukkah bush.

The end result is ironic, to say the least. Hanukkah is supposed to be a humble holiday about the need for Jews to resist compromising their beliefs in order to assimilate into a dominant culture. However, for many families it has become the biggest event on the Jewish calendar — because it is so close to the all-powerful cultural earthquake that some people still call “Christmas.”

Those old-fashioned notions about giving children a few modest Hanukkah gifts have evolved into expectations of a nightly procession of toys, clothing and electronic goodies. And, in many of America’s 2.5 million households with one Jewish parent and one Christian parent, the rites of the shopping mall have been blended to create the pop-culture reality called “Chrismukkah.”

All of this is easy to understand and hard to resist.

“One gift a night for eight nights is just commercialism, pure and simple. That has more to do with Toys ‘R’ Us than it does with Judaism,” said Weinreb. “Hanukkah is not the Jewish Christmas and we all know that. Hanukkah is what it is. We just need to do what we are supposed to do and let the holiday take care of itself.”

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Just look for the humble, gray-haired man standing near the edge of the heavenly glow that surrounds Mary and the Christ child. In ancient Nativity icons, St. Joseph the Betrothed usually appears huddled in the foreground while Satan, in disguise, tempts him to doubt and despair.

Joseph is a major character in this drama, yet he remains a mystery. While filming the movie called “The Nativity Story,” actor Oscar Isaac visited the Vatican and studied a tapestry of the manger scene. He kept asking himself the question actors always ask when trying to play historical figures: “What was he thinking?”

“That’s the thing,” said Isaac, during press events before the film’s Dec. 1 release. “Joseph didn’t know what to expect. I was having trouble as an actor, saying, ‘How can I play that I am going to have the Son of God? I don’t know what that means. It doesn’t make any sense.’

“Then I realized that this was exactly what Joseph was going through.”

For decades, Mary has received lots of screen time in traditional Hollywood movies dealing with the life of Jesus. New Line Cinema’s attempt to create a new biblical epic is unique in that Joseph receives as much attention as Mary. Joseph’s trials, doubts and decisions drive the plot.

The problem is that biblical accounts offer little information about St. Joseph, other than his standing as a “just man” from the House of David who lived in Nazareth. He is an important figure in the Nativity narratives and he was alive when Jesus was 12 and the family visited Jerusalem. According to early church traditions, Joseph was a widower who already had children — who are mentioned in the New Testament as brothers and sisters of Jesus.

Joseph was older than Mary, but it’s hard to know much more than that, said screenwriter Mike Rich.

“In the research that I did … I quickly found that if you talked to 12 theologians about Joseph then you’ll probably get 12 different stories,” said Rich. “The age range that I was given in my research was everything from 25 to 90. … I don’t think there would have been a wrong decision, because of the disparity in all the viewpoints. So we just decided to go younger.”

The 27-year-old Isaac, meanwhile, turned to a volume of history entitled “The Life and Times of Jesus Messiah” for clues into his character’s background. Joseph is a Jewish carpenter betrothed to a girl who says an angel has told her she will give birth to the Son of God. What does that mean? Will people in Nazareth stone her? Will Mary die while giving birth? Will this be a normal child? Will legions of angels show up and begin an apocalyptic war with the Romans?

It’s crucial to remember that an angel visited Mary, while Joseph had a dream reassuring him that she was telling the truth. It’s safe to assume that most men — when asked to risk life, limb and reputation — would prefer to talk to an angel face to face, rather than rely on a mere dream, said Isaac.

“Just because God came to him in a dream didn’t mean that he wasn’t thinking, ‘I hope that I didn’t make that up. I hope that I heard God correctly,’ ” he said. “I think that he constantly, even up until the end, is grappling with his feelings.”

The whole story changes if Joseph rebels, noted Isaac, who is Guatemalan by birth, but grew up in a multi-ethnic evangelical Protestant family in Miami. It’s easy to assume that God would have found some other way. But someone had to take claim the responsibility of protecting Mary and helping raise Jesus.

Joseph is a pivotal figure, yet a humble saint who rarely receives much attention.

“There is this very interesting psychological character study here,” noted Isaac. “How does a man share the woman he loves with God? That’s what he has to do. He loves God with all of his heart and he loves this woman, selflessly. … He can’t just live in this little house that he’s building in Nazareth. He has to, literally, share this woman. How do you wrap your mind around that as a man?”

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At least, that’s what the Variety — holy writ in Hollywood — calls the slate of commandments that insiders are supposed to be following in order to reach the $612 million audience that backed “The Passion of the Christ.” Or was it the $744 million audience that embraced “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe”?

Whether or not a savvy consultant has produced an actual “Passion Playbook” doesn’t matter. Everyone knows that studio executives are becoming more interested in the “Christian market,” even if admitting it still gives many of them sweaty palms.

The latest high-profile test case is “The Nativity Story,” a reverent epic from New Line Cinema that premieres this Sunday (Nov. 26) at the Vatican.

“The success of the Passion … made this film possible on a studio level. I definitely think that from a studio and a financier standpoint, you look at that and you go, ‘Well the nativity story — at Christmas — could work for us,’ ” said producer Wyck Godfrey, whose past projects included standard studio projects like “I, Robot,” “When a Stranger Calls” and “Alien vs. Predator.”

Nevertheless, he added, “I don’t think anyone knows anything when it comes to this stuff in terms of how to, exactly, get to this market.”

Still, Godfrey said it made sense to take strategic steps to ensure that the “core audience” of believers heard about this movie and that what they heard was positive. It was crucial to follow the “Passion Playbook” even if its contents are not perfect — yet. And what are some of the guidelines?

* Seek the input of historians, theologians and clergy early and often and try, try, try to nail the details. Most of all, find out how to avoid making mistakes that will offend ecclesiastical shepherds whose opinions filter out — through print, radio and television — to their flocks. It’s impossible to make everyone happy, but it helps to try.

* Make the story the star. In the case of the Passion, it helped that director Mel Gibson was an A-list superstar who — while already controversial in Hollywood — had made numerous films that were popular in middle America. Still, he did not cast familiar faces and, with his daring decision to use ancient languages and subtitles, put the focus on his images and the story itself.

“The Nativity Story” features a cast drawn from eight or nine different nations and the only familiar face is 16-year-old actress Keisha Castle-Hughes of New Zealand, previously nominated for an Academy Award for “Whale Rider.”

“The stars of our movie are Mary and Joseph,” said co-producer Marty Bowen. “You have to be careful when it comes to casting something like this, particularly with very iconic characters. If Tom Cruise is playing Joseph, that’s probably going to take a lot of people out of the movie.”

* Court the core Christian audience to create buzz that will reach pulpits and pews. Let test audiences in strategic Bible Belt markets see early versions of the film and listen to the feedback. Hire publicists who understand what sings in the parallel universe of Christian media and know how to produce promotional materials that work in church sanctuaries and Sunday school classrooms.

* It helps if the creative team includes Hollywood professionals who are sincerely motivated to reach the “faith-based audience.” In this case, screenwriter Mike Rich is an articulate Christian known for writing “Finding Forrester” and “The Rookie.” Godfrey and Bowen grew up in strong Christian homes before heading to Hollywood and both recently decided to make major changes — spiritual changes, even — in their lives and careers.

* Remember that religious consumers like quality entertainment, but prefer not to be offended when they grab their popcorn. When seeking studio support, noted Godfrey, he kept repeating this mantra: “Christians watch ‘Lost.’ ” They also watch “Battlestar Galactica,” Pixar movies, “Pirates of the Caribbean” and many other hit shows.

Some people in Hollywood hear the words “Christian audience,” said Bowen, and they “immediately start thinking about micro-budgeted niche films that cater to some specific group within Christianity as a whole. But our argument to New Line was that 200 million Americans shouldn’t be considered a niche.”

NEXT WEEK: Walking in Joseph’s sandals.

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There’s no reason to think these Christmas clashes will stop anytime soon, especially not in an election year. But if Americans are going to keep fighting about Christmas, Whitehead thinks their civic leaders should at least create some constructive debates at the grassroots level where they’ll do some good.

What they could do in 2006, he said, with a laugh, is put signs under their big public trees that proclaim, “Formerly known as a Christmas tree.”

Then everyone would get mad — with good cause.

“So is it a ‘Christmas tree’ or a ‘community tree’ or what? Someone has to make that decision,” said Whitehead. “The problem is that if people in your community want to call it a ‘community tree,’ they have every right to call it a ‘community tree.’ But if the people in your community want to call it a ‘Christmas tree,’ they have every right to call it a ‘Christmas tree.’ …

“People are going to have to talk to each other and work things like that out. There’s no way around it.”

The irony, said Whitehead, is that legal strategists who often disagree about other church-state conflicts agree that America’s laws are not all that confusing when it comes to “December dilemma” conflicts in the public square.

A veteran leader on the progressive side of Baptist life agrees. According to J. Brent Walker of the Baptist Joint Committee, which often clashes with conservatives, there is nothing wrong with calling a Christmas tree a “Christmas tree.” At the height of this year’s holiday warfare, he circulated a three-rule list to help public officials — especially in schools — negotiate this cultural minefield in future years. He noted that many liberal and conservative experts agree that:

(1) Concerts in public schools can and should include sacred music along with secular selections, as long as the sacred does not dominate.

(2) Dramatic productions can include religious subjects, as long as they do not involve worship and the goal is to education about religious faiths and traditions.

(3) “Free standing creches, as thoroughly religious Christian symbols, should not be sponsored by government, but Christmas trees and menorahs are sufficiently secular to allow their display without a constitutional problem,” wrote Walker.

As this final suggestion hints, the key is that communities can celebrate Christmas, as long as their leaders do not appear to be promoting Christmas — alone.

“Christmas is Christmas and a tree is a tree,” he said. “There’s nothing wrong with calling it what it is: a Christmas tree. And it is perfectly appropriate to extend a specific holiday greeting such as my Jewish friends do when they wish me a ‘Merry Christmas,’ and I return a ‘Happy Hanukkah.’ “

This is just the start. As America grows more and more complex, noted Walker, this all-purpose polite greeting may end up sounding something like this: “Merry Christmas, Happy Hanukkah, and a Joyous Kwanzaa, Martyrdom Day of Guru Tegh Bahadur, Bodhi Day, Maunajiyaras Day, Beginning of Masa’il, Nisf Sha’ban and Yalda Night, Yule and Shinto Winter Solstice, and Ramadan! Or, happy holidays!”

Whitehead agreed that the goal is for public officials to strive, at all times, to be “inclusive, rather than exclusive.” Nevertheless, the growing diversity of American religious life has many public officials “running scared.”

Some panic and make mistakes. This leads to the scenario that — year after year — causes the highest number of outraged calls to the Rutherford Institute. Many public officials push for civic and educational programs that emphasize Hanukkah and Kwanzaa, but then include “secular” holiday music rather than religious Christmas music.

“We all know what the law says,” said Whitehead, whose organization has produced a guide entitled “The Twelve Rules of Christmas.”

“If people would just include Christmas in the whole diverse holiday mix, most of this trouble would go away. But there are public officials out there who think they have to do away with Christmas altogether in order to avoid controversy. And what happens? People in the pro-Christmas majority start feeling like they’re being pushed around and they start pushing back. Then everybody gets mad — Christmas after Christmas.”

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The leaders of this famous megachurch outside Chicago can be precise about this number because that is how many people had, at mid-week, visited WillowCreek.org and claimed seats in the 7,200-seat auditorium. A few solo seats remained.

“We don’t sell the tickets, of course,” said spokesperson Cally Parkinson. “Most people really like the E-Tickets. It’s convenient to know that you’ll have a seat and it helps us prepare for all of those people in the church and the parking lots.”

These 75-minute Christmas services began on Tuesday night and continued through the popular Christmas Eve triple-feature at 12:30, 3 and 5:30 p.m. This is, as Parkinson likes to say, the Super Bowl for this “seeker friendly” congregation.

Any way you look at it, 55,000 people is a big Christmas. Willow Creek’s leaders are used to that. They are not, however, used to handling a barrage of questions — primarily from journalists — about their decision not to hold a Christmas service on Christmas Sunday.

Many other big congregations decided to use the same strategy, which meant the “Churches Shut Doors on Christmas” headlines spread nationwide. The timing was perfect, in a year when the “Put Christ back in Christmas” debates were bigger and louder than ever in the public square.

“I think the whole Christmas wars story was being driven by TV talk shows and politics and we just turned into the next day’s story,” said Mark Ashton, who serves as “pastor of spiritual development” at Willow Creek. “Ironically, when all is said and done, this could turn into the biggest outreach event that we’ve ever done as a church.”

Willow Creek has, as a rule, never held services on Christmas Day, he explained. The exception came in 1994, which was the last time Christmas fell on a Sunday. After hosting the usual throngs in the pre-Christmas services, hardly anyone — which at Willow Creek means 1,000-plus people — returned that Christmas Sunday. This is serious, since it takes 1,000-plus people to operate the children’s ministries, youth groups, food services, bookstore operations and parking lots when the megachurch opens its doors on an ordinary Sunday.

Thus, Willow Creek’s leaders decided to create a 12-minute DVD this year containing a story — entitled “Emmanuel: God With Us” — about a young woman in Chicago struggling to understand the meaning of Christmas. The church produced 25,000 of the DVDs for home use by families on Sunday.

“We don’t think that we’re skipping worship on that Christmas Sunday,” said Ashton. “What we’re doing is decentralizing it. … We’re hoping to end up with 20,000 mini-services in homes in the Chicago area and all across America.”

The goal, for Willow Creek leaders, is finding a way to create the most “spiritual experiences” for the most people this Christmas, he said. It helps that most megachurches are not tied to the ancient traditions that steer other flocks.

In a statement released to critics, Willow Creek leaders explained that in their community, the “normal Christmas rhythm is to celebrate Christmas with a Christmas Eve church service, then spend Christmas Day with family and friends. Most nondenominational churches reflect this same pattern. Some liturgical churches, like the Episcopal or Catholic churches, are tied closely to a church calendar. They always celebrate Christmas Day as a high point on their calendar. So if they departed from this tradition, it would be a big change.”

In other words, Willow Creek remained true to its own goals and its own philosophy as a church. Keeping the doors closed on Christmas Day was not a change in a worship tradition — it was an expression of a modern reality.

“Our goal is to serve people in ways that make the most sense and have the most spiritual impact on their lives,” said Ashton. “It’s not just a matter of giving people what they want. It isn’t just consumerism. We challenge the socks off people with the messages they hear while they’re in our services. …

“But we also notice how people vote with their feet. We notice when they want to attend services and when they do not. We take that into account.”

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