The blitz begins while Jack-O-Lanterns are fresh and Thanksgiving turkeys are still frozen, a manic parade of hip elves, sexy angels, reluctant Santas, wisecracking families, toy-obsessed children and even those Euro-trash terrorists who crash holiday office parties.
Entertainment industry pros still call them "Christmas movies."
While the logic may be circular, a "Christmas movie is a movie that everyone expects to be shown on television during the Christmas season two or three years after it was released and then at Christmas for years and years after that," said entertainment scribe Hank Stuever, author of "Tinsel: A Search for America's Christmas Present."
"It's easy to explain why people think 'Love Actually' is a Christmas movie, or 'Home Alone' is a Christmas movie, or 'Elf' is a Christmas movie. What's hard to explain is why 'Die Hard' as a Christmas movie."
All it takes for a movie to earn this label is few holiday touches.