The YouTube seekers are out there, hundreds of thousands of them, clicking on links to philosophical and even theological debates that would shock those who believe cyberspace is about Donald Trump, cat videos and that's that.
These videos feature real people -- some famous and some only Internet-famous. The superstars can sell out civic auditoriums while discussing theism and atheism, the search for absolute truth and what it means to be a mature person living in a world awash in information, opinion, beauty and noise.
At the center of lots of these debates sits University of Toronto psychology professor Jordan Peterson, whose career built on hundreds of academic papers has veered into the digital marketplace of ideas. That happens when a professor's latest book, "12 Rules for Life: An Antidote to Chaos" sells 2 million copies, while he has 922,000 Twitter followers and 1.5 million subscribers to his YouTube channel.
Critics are sure to ask faith questions when a professor constantly discusses how troubled souls -- especially Millennial generation men -- can make decisions that change their lives, noted Bishop Robert Barron, auxiliary bishop of Los Angeles and a popular Catholic online apologist.
Peterson is a "depth psychologist," not a theologian, stressed Barron, and he has sent complex, mixed signals about the Bible and Christianity.
Nevertheless, it's impossible to avoid the moral content of his work. Consider this pithy Peterson advice: "Start to stop doing, right now, what you know to be wrong."
"He is, somewhat, assuming the mantle of spiritual father and he's speaking, especially, to younger people about -- you know -- rules. Life is not just a matter of self-expression and I make it up as I go along," said Barron, in an online video commentary about Peterson's work. "There are these rules that are grounded in our psychological and physical structure that you can see, up and down the centuries of tradition. Peterson kind of moves boldly into that space of spiritual teacher."